Friday, November 04, 2011

I hate generic "help" links

Your page introduces me to your new product or service.
The product includes several parts: A, B, C, sub C, D, sub D, sub sub D.

It says for more information about this specific part sub sub D click on this help link.

The link brings you to a generic help page, which has info on A, B, C, etc. on the whole damn company in fact! I have to search through it to find the info on sub sub D.

Why are you wasting my time! I will never use your product now, because your help link indicates a certain carelessness about your relationship to your customers. You don't really care to help them learn and understand your product before they buy it. You just want them to buy it, and you what to make it seem like you are providing info for a better purchasing decision, but then you "hide" it through carelessness and bad design. 

You suck because you waste my time, and this is all I have really in this life that is valuable.

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